The Brave New World of Digital Marketing

Today’s customers have myriad choices in terms of engaging with brands and finding information relevant to them. The multichannel trend has become so prevalent that average customers are easily able to switch between channels, both offline and online, in a matter of seconds. And businesses are expected to keep up. They are expected to not only know their customers well but also offer personalized interactions so that the customer experiences are seamless and consistent across channels.

Given how dynamic customer behavior is, the onus is on brand marketers to:

✔ Identify their target customers
✔ Identify the channels their target customers are using, both online and offline
✔ Understand how these customers are moving from one channel to another

In this paper we discuss:

Complimentary White Paper

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